How Real Estate Brokers Can Increase Sales Post Lockdown
The global pandemic had a drastic effect on the real-estate sector. Housing and Real-Estate firms saw a steep decline in sales, and business almost came to a standstill. Even after the lockdown is completely lifted, closing deals and earning profits seems to be a big challenge.
With steady and consistent efforts from the firms and brokers, one can boost sales during the post lockdown period. Brokers need to be innovative and use digital platforms to reach out to consumers. The Chairman of Anarock, Anuj Puri, says that the digital platform is giving them excellent customer leads and sales are expected to rise henceforth.
This coronavirus pandemic made people realize the importance of staying indoors, and consequently, the importance of owning your property. After lockdown is lifted, there would be a slow and steady rise in the demand for real-estates. Those brokers and firms who invest efforts now can reap benefits tomorrow.
How do you prepare yourself so that you can boost sales post lockdown? Let’s find out.
Data Mining
Every broker must have a vast database of existing, potential, and past clients. There would be many contacts that remain untapped. Data Mining through the database will give many insights into potential buyers. You need to make a list of the prospective contacts and connect with them. Find out their real-estate needs and try to offer them a tailor-made solution.
Leverage the Digital Platform
The lockdown has converted physical site visits into a virtual tour. Brokers must encourage sellers to leverage the technology and create virtual tours of their properties. It would be best if you also suggested improvements in their postings to increase the chances of selling. Bank on technologies like the Internet of Things (IoT), 3D printing, Artificial Intelligence, and Augmented Reality to present the best virtual tour of any property. Technology is a blessing in disguise, and every broker must take the full benefit of tech products and software to keep the momentum going.
Promote Your Services
Since you cannot physically reach out to your consumers, you need to connect with them virtually. You need to use different advertising campaigns and social media campaigns to communicate with your customers. Niranjan Hiranandani, MD of the Hiranandani group, said that the lockdown could stop the deals, but it should never stop the communication process. Additionally, you can think of online seminars to engage buyers, clarify their queries, and create a lasting impression. Remember that if buyers cannot reach you, then you must reach out to them.
Offer Flexible Terms and Conditions
The ball is not in your court. Hence, you need to offer better terms and conditions to attract consumers. New conditions like, ability to cancel online bookings without any charges until 90 days or booking with the token amount going as low as 25,000 only are luring prospective buyers towards this sector. You can think of cashback offers for those who purchase during or immediately post lockdown. These flexible terms will encourage buyers to come forward and invest in the real-estate sector. Do not forget to communicate your policies as vehemently as possible. This may not be the time when you will close multiple deals, but if you put the right efforts in the right direction, you can surely increase your sales post lockdown.
Offer Picture Perfect Listings
Your buyers must get a fantastic tour and a seamless experience. Have plenty of photos, from every corner of the property, have engaging videos, and create the virtual tour experience. Many brokers are going for customizable tours where buyers can modify the images or options and view all the possible scenarios. The more flexibility you give to your buyers, the better are your chances of converting them.
This is the time to create the best virtual impression. Amit Raheja, CMD of Wealth Clinic, said that this is the time to generate leads and target prospective customers. Efforts of today will result in actual conversion once the lockdown is completely lifted.